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Teoman Duman
  • Rr. Tiranë-Rinas, Km. 12
    1039 Tirana, Albania
  • +355 4 2232 086
The standardization versus adaptation of the international marketing strategy (marketing mix) and its relationship with export performance has been a focus of many researchers in last five decades.In existing literature there are many... more
The standardization versus adaptation of the international marketing strategy (marketing mix) and its relationship with export performance has been a focus of many researchers in last five decades.In existing literature there are many arguments, presented by different authors, favouring standardization, but on the other hand there are also numerous studies that support advantages of marketing mix adaptation. The main purpose of this paper is to develop research propositions for marketing mix standardization/adaptation and its relationship with export performance focusing on firms in Bosnia and Herzegovina. Introduction In order to compete successfully in ever more globalized markets, multinational as well as small and medium size enterprises recognize that a critical condition for long -term growth is international presence. The most important aspect for success in reaching global competitive advantage for firms is to propose additional value for international customers by providing...
ABSTRACT This study presents a critical review of the tourism education system and its structure in Turkey. After reviewing the actual and potential problems of tourism education, and their causes, the study then considers the... more
ABSTRACT This study presents a critical review of the tourism education system and its structure in Turkey. After reviewing the actual and potential problems of tourism education, and their causes, the study then considers the implications for the management of human resources in the Turkish tourism industry. The study underlines the importance of tourism education in delivering the quality of service that is necessary for Turkey to compete with other destinations in the Mediterranean region where similar touristic attractions are ...
... Teoman DUMAN International Burch University Faculty of Economics Bosnia and Herzegovina tduman@ibu.edu.ba ... 424 Kupres Blidinje Vlasic Jahorina Igman & Bjelasnica Existing/Plan ned Facilities 700 beds 2000 beds (1 hotel and... more
... Teoman DUMAN International Burch University Faculty of Economics Bosnia and Herzegovina tduman@ibu.edu.ba ... 424 Kupres Blidinje Vlasic Jahorina Igman & Bjelasnica Existing/Plan ned Facilities 700 beds 2000 beds (1 hotel and private) ...
The purpose of this research is to test the relationships between expectations, service quality, satisfaction, complaints and citizen trust in the context of public health services in Sarajevo, Bosnia and Herzegovina. American Customer... more
The purpose of this research is to test the relationships between expectations, service quality, satisfaction, complaints and citizen trust in the context of public health services in Sarajevo, Bosnia and Herzegovina. American Customer Satisfaction Index (ACSI) government model is used as the research framework in this study. Initially proposed by Fornell, Johnson, Anderson, Cha and Bryant (1996), ACSI model is the most well-known customer satisfaction model in the US and in most parts of the world. As part of the proposed framework, public perceptions of service quality, expectations, satisfaction, complaints and citizen trust were measured for public health services with a self administered questionnaire. 212 completed questionnaires were used in the data analysis. Research results show that service process, service quality and satisfaction peceptions are main indicators of citizen trust for public health services in Sarajevo.
The purpose of this research is to investigate perceptions of employees in regards to ethics in marketing practices in Sarajevo, Bosnia and Herzegovina. After the ethnic and political tensions of the 1990s, the practice of business ethics... more
The purpose of this research is to investigate perceptions of employees in regards to ethics in marketing practices in Sarajevo, Bosnia and Herzegovina. After the ethnic and political tensions of the 1990s, the practice of business ethics in Bosnia and Herzegovina has excited curiosity. In this research, perceptions of employees working in different companies in Sarajevo as to marketing ethics were investigated through an exploratory research. The American Marketing Association’s Codes of Ethics were used to measure ethical perceptions in a self-administered questionnaire. 180 completed questionnaires from employees of 27 companies conducting business in various service and production sectors were used in the data analysis. Descriptive analysis, one sample and independent sample t-test analyses were used to analyze the data. Research results showed that employees find ethical practices fairly positive when fairness is the most positively evaluated dimension of ethical perceptions.
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... Turistlerin elde ettikleri faydalar, tatil süre-since sunulan ulaşım, konaklama, yiyecek-içecek, eğlence, rehberlik ve diğer birçok yan hizmetlerin kalitesi ve çeşitliliği ile doğrudan ilgilidir (Kozak 2003; Duman ve Öztürk 2005). Bu... more
... Turistlerin elde ettikleri faydalar, tatil süre-since sunulan ulaşım, konaklama, yiyecek-içecek, eğlence, rehberlik ve diğer birçok yan hizmetlerin kalitesi ve çeşitliliği ile doğrudan ilgilidir (Kozak 2003; Duman ve Öztürk 2005). Bu açıdan turistin ...
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The effective design and delivery of a microcredit program is difficult under any circumstance. Similarly, the task of microcredit institutions in Bosnia and Herzegovina that provide financial stability to its most impoverished members is... more
The effective design and delivery of a microcredit program is difficult under any circumstance. Similarly, the task of microcredit institutions in Bosnia and Herzegovina that provide financial stability to its most impoverished members is very much complicated. The purpose of this paper is to explore competitive advantages that microcredit industry in Bosnia and Herzegovina has by using Porter's diamond model. The demonstration of the Diamond Model is used to explain the competitive advantage that the microcredit industry has in Bosnia and Herzegovina. To analyze the competitive advantages, secondary data were used from various institutional and governmental resources .The findings reflect that the meaningful objectives were set out by microcredit institutions in the country including objectively verifiable indicators of achievements. Among peers in Kosovo and in other Balkan regions (Albania, Croatia, Macedonia, Montenegro, Serbia), as well as peers similar in size and market outreach from Eastern Europe and Central Asia (ECA), the Bosnian microcredit institutions are some of the most highly leveraged. There is a clear upward trend in the median indicator for portfolio at risk between 2006 and 2008. The inflationary pressures that started at the end of 2007 in BH as well as the repercussions of the global 2008/2009 financial crisis have affected the repayment capacity of clients. From a policy perspective, the results suggest that in order to improve efficiency in the microcredit sector, and in the financial sector as a whole, a unified banking agency for the country must be established. Despite being hopeful for future, this doesn't seem likely to happen until the Bosnian Constitution is amended sometime in the future. Keywords: Microcredit, Bosnia and Herzegovina, Microcredit Foundations, Interest, Indicators, Loans, Repayment, Poverty, Debt. JEL Code Classification: G21
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... Dil: Türkçe. Hakemli mi?: Evet. Yazar(lar): Duman, Teoman (Yazar), Ayduğan, Pınar (Yazar),Koçak , Göknil Nur (Yazar),. ... Jones, O. Thomas ve Sasser, Earl, W. (1995). ''Why Satisfied Customer... more
... Dil: Türkçe. Hakemli mi?: Evet. Yazar(lar): Duman, Teoman (Yazar), Ayduğan, Pınar (Yazar),Koçak , Göknil Nur (Yazar),. ... Jones, O. Thomas ve Sasser, Earl, W. (1995). ''Why Satisfied Customer Defect.'' Harvard Business Review.Nov/DecVol.73./6 (pp.88-99) Kamil Koç (2004). ...
... Literature Review Mentioning about the turning points in the past, well-known futurologist Alvin Toffler argued that two important transformations had ... System labels Governance forms Developments in IT Airline Reservation Systems... more
... Literature Review Mentioning about the turning points in the past, well-known futurologist Alvin Toffler argued that two important transformations had ... System labels Governance forms Developments in IT Airline Reservation Systems Intra organizational systems [lUev-oi'gani/. ...
... elde edilenlere verilen en tipik örneğin kalite, elde etme maliyetlerine verilen en tipik örneğin ise fiyat olduğunu vurgulamaktadır. ... Örneğin bir araba alımında tüketici arabanın dayanıklılık özelliğini arzu ettiği dayanıklılık... more
... elde edilenlere verilen en tipik örneğin kalite, elde etme maliyetlerine verilen en tipik örneğin ise fiyat olduğunu vurgulamaktadır. ... Örneğin bir araba alımında tüketici arabanın dayanıklılık özelliğini arzu ettiği dayanıklılık ölçütleri ile karşılaştıracak, eğer arabanın dayanıklılığından ...
The purpose of this research is to test the relationships between expectations, service quality, satisfaction, complaints and citizen trust in the context of public health services in Sarajevo, Bosnia and Herzegovina. American Customer... more
The purpose of this research is to test the relationships between expectations, service quality, satisfaction, complaints and citizen trust in the context of public health services in Sarajevo, Bosnia and Herzegovina. American Customer Satisfaction Index (ACSI) ...
ABSTRACT “Ahilik‖ is the name of a society which had played a crucial role on social, economic and cultural life of Anatolian people from 13th century to today. The ethical principles established by this society have had significant... more
ABSTRACT “Ahilik‖ is the name of a society which had played a crucial role on social, economic and cultural life of Anatolian people from 13th century to today. The ethical principles established by this society have had significant effects on commercial life in Turkish territories throughout history. The teachings of Ahilik can be found in ‗Futuvvetnames‘ which are the books that include basic moral rules and principles of commerce such as fellowship, helpfullness, honesty and tolerance. These set of principles are still significant in today‘s business life in Turkey. On the other hand, today‘s widespread ethical business principles in the world are mainly rooted in well-known marketing and business organizations. The Ethical Codes of American Marketing Association are one of the most well known ethical codes in current business terminology. The purpose of this study is to analyze the similarities and differences between the moral rules of ‗Ahilik‘ and ethical norms and values of American Marketing Association.
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... destinasyon, “yerel ölçekte sunulan mal, hizmet ve tatil tecrübelerinin birleşimidir” (Buha-lis 2000: 98). Benzer bir şekilde Coltman (1989: 4) destinasyonu “içinde turistler için cazip kabul edi-lecek farklı doğal çekicilikleri ve... more
... destinasyon, “yerel ölçekte sunulan mal, hizmet ve tatil tecrübelerinin birleşimidir” (Buha-lis 2000: 98). Benzer bir şekilde Coltman (1989: 4) destinasyonu “içinde turistler için cazip kabul edi-lecek farklı doğal çekicilikleri ve özellikleri barın-dıran yerler” olarak tanımlamaktadır. ...
Aннотация: Compared to service quality and satisfaction, perceived value of products is a new concept receiving growing attention from academicians and practitioners (Cronin, Brady & Hult, 2000). Consumers' value perceptions have... more
Aннотация: Compared to service quality and satisfaction, perceived value of products is a new concept receiving growing attention from academicians and practitioners (Cronin, Brady & Hult, 2000). Consumers' value perceptions have attracted little attention from consumer ...
... Terminaller, yolculara bilet alma, seyahat öncesi veya sonrası bekleme ve araca yerleşme hizmetlerini sunan önemli bir seyahat bileşenidir. ... are consistently courteous with you) 3. Bilet ve rezervasyon görevlilerinin sorunlarınıza... more
... Terminaller, yolculara bilet alma, seyahat öncesi veya sonrası bekleme ve araca yerleşme hizmetlerini sunan önemli bir seyahat bileşenidir. ... are consistently courteous with you) 3. Bilet ve rezervasyon görevlilerinin sorunlarınıza ilgisi Empathy ( XYZ Co. ...
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This exploratory study analyzed the relationships between a number of selected demographic and trip-related variables and cruise vacationers' discount receiving behavior. Cruise vacationers' discount usage was measured as a dichotomous... more
This exploratory study analyzed the relationships between a number of selected demographic and trip-related variables and cruise vacationers' discount receiving behavior. Cruise vacationers' discount usage was measured as a dichotomous variable (i.e., discount received-discount not received), and hence logistic regression was employed to test the hypothesized relationships. Among the ten independent variables, three variables, namely age, prior experience with cruise vacations, and gender were significant predictors of discount usage. Our study results indicate that younger female vacationers are more likely to use discounts compared to older male vacationers. Furthermore, experienced cruise vacationers seem more prone to taking advantage of discount prices than novice cruise vacationers. Findings of this study suggest that cruise marketers might want to focus on younger, experienced female cruise vacationers in their promotional efforts.
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The profiling of tourists according to their decision behavior is not new, but the popularity of the Internet and its increasing role in tourist decisions is becoming an important area of research. This study aimed to profile English... more
The profiling of tourists according to their decision behavior is not new, but the popularity of the Internet and its increasing role in tourist decisions is becoming an important area of research. This study aimed to profile English tourists visiting the Turkish Aegean summer resort of Kuşadası based on their attitudes toward Internet use in vacation decision making. Research data was collected from tourists in the hotels of Kuşadası. A total of 338 surveys were used in the analysis. The tourists' attitudes toward Internet use in vacation decision making were measured with a 20-item scale. The tourists' profiles were then identified with a cluster analysis that used the tourists' vacation and Internet use behaviors. The results showed that the vast majority of participating tourists were occasional or experienced Internet users, had online vacation reservation and purchase experience, had visited the Web site of the hotel before their vacation, and used the Internet primarily to search value for the price paid. In addition, the results indicated that three dimensions categorize tourists' attitudes toward Internet use: information search, comparison of alternatives, and reservation–contact–purchase. A cluster analysis based on these three dimensions showed that the majority of the surveyed tourists had high involvement with Internet use in vacation decisions. Marketing implications are discussed based on these research findings.
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This paper analyzed tourism resources in Turkish cities. As part of research methodology, a content analysis of official tourism web sites of Turkish cities was conducted. Further, tourism officials in Turkish cities were surveyed to... more
This paper analyzed tourism resources in Turkish cities. As part of research methodology, a content analysis of official tourism web sites of Turkish cities was conducted. Further, tourism officials in Turkish cities were surveyed to identify their descriptions of the cities they promote. Research results indicate that although Turkey is well-known for its summer destinations, most Turkish cities promote a variety of tourism resources including history, culture, thermal (hot-spa), nature and urban tourism resources. According to the results of content analysis, hot springs are promoted in 51 cities and 12 cities are promoted as thermal tourism destinations. Research findings indicate that combined themes should be used in marketing of Turkish tourism product considering the richness of the country's tourism potential.

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